- Video app TikTok said on Monday it had actually surpassed 100 million month-to-month users in Europe.
- The company likewise has 1,600 staff members in Europe.
- The numbers come as TikTok’s fate hangs in the balance in the United States, with President Trump mentioning the app should sell its United States company by Tuesday or deal with a ban.
- TikTok’s most senior European exec Rich Waterworth informed BI it had actually “been growing actually well for a long time” in the area.
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TikTok has “more than 100 million” month-to-month active users across Europe, according to a blog site post by Rich Waterworth, the company’s European general supervisor.
” You don’t get to 100 million without growing regularly and strongly for a long period of time,” he stated.
Development was focused in the largest business markets of Europe, Waterworth stated, however he declined to provide country-level user numbers.
The numbers were released ahead of a crucial week for the app’s future in the United States, which represents around 100 countless its nearly 690 million month-to-month active users
President Trump has threatened to close down the app on Tuesday if a sale is not accepted offload the company’s United States arm to an American purchaser.
However, Trump’s timescales appear not to be supported by an executive order, which gives TikTok up until September 20 to reach an offer– a date that itself remains in doubt following a second executive order offering the capability to extend the due date up until November 12.
” TikTok’s numbers do not amaze me at all and speak to the enormous virality and growth they saw throughout lockdown,” stated Timothy Armoo, founder of Fanbytes, a UK-based TikTok-focused agency.
At the exact same time, the business revealed 2 other metrics demonstrating revealing its growth in Europe.
All however 300 of those staff members are based in the UK and Ireland– the 2 nations thought to be the frontrunners for TikTok’s European headquarters, and by meaning, the rational base for the company outside the United States.
Ireland is home to TikTok’s European data privacy group, with the business’s trust and safety hub for Europe, the Middle East and Africa based in Dublin.
Waterworth said the focus on data and safety in Ireland was due to the country’s pre-existing competence in the field– though he included Brexit played a role in the decision.
” Post-Brexit, it’s really essential to have a center in the EU,” he said.
London is home to the business’s monetization, sales, creator partnership and product groups, as well as significant marketing and interaction arms.
” Europe is a significant part of TikTok,” Waterworth informed Organization Expert.
” We intentionally have actually constructed up strong, cross-functional teams and strong leadership groups in the essential markets and ask those teams to look at the specific difficulties and requirements of those markets,” he stated.
Waterworth declined to share how that compared to uptake of the US fund.