Most of us did not see the value in TikTok when it first came out. We saw others around us spending hours on end, scrolling through their For You Page and watching hundreds of videos a day. It was hard to understand the appeal from the outside. But one day, we decided to download this social media app, create an account, and start scrolling. There was no going back after that. The same thing happened to Carlo Malis after watching his ex-girlfriend laugh endlessly while on this app. He decided to download it, and it was not long before he became extremely popular. Just like that, The Sun King captivated TikTok with his voice.
TikTok has become available in 150 countries over the world with over one billion followers, with 200 million of them in the US. If you join this app, you will find all sorts of videos, from dancing challenges to individuals giving advice and everything in between. Among those millions of users, you will find The Sun King with 2.1M followers. Malis joined the platform in September 2020 with the “Stop flirting with ya girlfriend’s dad” video that became viral and landed him in thousands of For You Pages. Since then, he has been posting reaction videos to some of the most popular tiktoks and creating original content.
Although his videos are funny and original, what has captivated his audience is his sweet lion king-like voice. “My tone of voice,” says Malis, “is like my father’s. I use a slow pace in my voice. My thoughts come out faster than my words, so I have to speak slowly to convey my messages effectively.” This is something that can truly be appreciated in his reaction videos as he takes the time to give a response.
As part of the technology era, this influencer knows he cannot stick to only one social media platform. So, he has expanded his outreach to Instagram, where he currently has 172K followers. Although he has been on this platform since 2019, his following grew as his popularity increased on TikTok. He uses this app to share some of the same content and a few images that give his audience a little insight into his personal life. And because there is always room to grow, he has created a YouTube channel that he is slowly starting to update weekly.
When asked about his social media career, Malis said, “it’s mentally draining, but I feel like I am giving something to it, a new perspective. Particularly on how to deliver a speech. I want to be a person who people can look up to and say, ‘he says he can do it, and he didn’t sacrifice himself to gain that.’ I want to do what I want to do, and I don’t let other people’s opinions dictate how I go about my life.”
At the beginning of the year, TikTok found itself in the top 10 most popular social media platforms. Then, it is no surprise most creative people turned to this app to create and share their content. Among those names, you can find Carlo Marlis and his mesmerizing lion king-like voice. He has been creating for almost a year, becoming The Sun King who captivated TikTok with his voice.