It’s arguably the most coveted status symbol of our days. No, I’m not talking about Red Bottoms or a Black card. I’m talking about that little blue check on Instagram that tells the world you are verified and official. For a long time, Instagram verification has been thought of as some elite symbol reserved only for the creme de la creme. Nowadays, however, Instagram has made it so that everyone can apply for it, regardless of their follower count.
An increasing amount of businesses have been popping up promising to help get you that coveted seal of honor, for a price, of course. According to Forbes, however, the blue check isn’t up for barter, and one can’t just swipe their visa and walk away with a shiny new Instagram verification badge. It’s true. Instagram is the only one that can actually verify an account.
So what does that mean? Are all businesses which claim they can get you verified scams? Well, not necessarily. Though you can not pay for verification, you can pay for someone to help walk you through and complete the application process. This is essentially what businesses who offer verification do.
How Instagram Verification Works
Contrary to what many may think, getting a blue check on Instagram is more than a status symbol to boost egos. Verification on socials is to help users discern accounts who may be scammers or posers. They verify accounts so users can know and trust that the account they see really belongs to the correct entity it claims to represent. This is especially necessary for big named brands and celebrities who may have a lot of people pretending to be them.
With that said, Instagram looks for specific criteria before deciding an account is worthy of verification. Here are some things you want to have in place before submitting your application.
Make sure your page is not private. Here is where you’ll have to make a decision, do you want to be a public figure or brand, or not? If so, you’ll need to start with having a public account.
Your account complies with the terms and conditions and the community guidelines. It’s like this: if you want to live in the land, you’ve got to abide by the laws of the land.
Your account is original and legitimate– Don’t expect to start a fan page of your favorite celebrity and succeed at getting verified, it just won’t happen. Also, make sure that you are who you say you are. If you are claiming to be a business, make sure it is registered.
Your account needs to be completed and active– If you have yet to add a profile picture, or fill out the most basic information, perhaps an IG verification shouldn’t be your focus quite yet. Make sure your account is completely filled out and that you are consistently using the account. IG will see no need in verifying an account that’s a silent ghost town.
Once you have these four things in order, you may be officially ready to apply for your Instagram verification. The magic question now is, do you pay someone to help you, or just do it yourself? The decision is ultimately yours, as there are pros and cons to both routes.
The pro of doing it yourself is you will save thousands of dollars. The con, however? You have a higher chance of getting denied. This is because one of the most important factors Instagram looks for is social proof. They want to know people are talking about you and you are noteworthy. They will want to see organic news stories, articles, and features about you beyond promotional or paid content.
Even though these articles may exist, you’ll have no space to attach or link any of those articles in the application. That means your chances to prove that people are indeed talking about you would be left entirely to SEO, a hope, and a prayer.
When you hire a third-party company, they will most likely have access to the Facebook Media Partner Panel. There, they will have access to submit all of the necessary information. If you follow all of Instagram’s simple requirements and have ten articles written about you (which they can help with), you are almost guaranteed to get approved. The only con of this would be the hefty price tag it comes with, of course.
When looking for companies to help you, avoid getting scammed by looking for those who offer a money-back guarantee. These companies will refund your money if they fail to acquire an Instagram Verification for you. You may even be able to find a company willing to bill you only after they have successfully gotten you verified.
Whichever route you decide to take, remember, your worth is not defined by a little blue check, or lack thereof. If your application gets denied the first time around, you can always reapply after thirty days. Keep showing up and being authentically you. The followers will come, people will talk more about you, and the blue check will follow in due time.