Earth, Wind & Fire’s ‘September’ Strikes New Digital Song Sales Peak, Triples in Sept. 21st Streams

September new digital song stream
For the 3rd straight year, Earth, Wind & Fire’s 1978 pop-funk timeless “September” had an enormous spike in on-demand audio streams and digital download sales on the date of Sept. 21, according to Nielsen Music/MRC Data.
With the common event of the Sept. 21 st date pointed out in the song’s opening lyrics (” Do you keep in mind/ The 21 st night of September”) seemingly growing every year– consisting of a different new viral video published yearly by writer/comedian Demi Adejuyigbe on Twitter, constantly finding bigger and more enthusiastic ways to honor the date– on-demand audio streams of the tune increased from 340,000 on Sept. 20th to 1,187,000 on the 21 st, a gain of 249%.That builds on the increase the song experienced on Sept. 21 st in 2019 (383,000 to 1,017,000, a gain of 265%)– though it’s less than the spike the song saw on Sept. 21 st in 2018 (292,000 to 1,107,000, a gain of 279%), albeit with the highest on-demand stream total of any of the 3 years. (Nielsen Music/MRC Data does not have everyday stream overalls readily available for the September dates prior to 2018.)
Peaked September

On the other hand, the song likewise leaped a massive 622%in daily sales, from a negligible figure on Sept. 20 to 2,000 on Sept. 21 st. That’s a larger leap than the walkings in sales “September” saw on the 21 st in 2019 (as much as 3,000, a 473%gain) or 2018 (as much as 4,000, a 563%gain)– although the total sales are down, likely due to digital download sales continuing to move across the board every year.

The full-week sales surge for “September” likewise results in the tune returning to Billboard‘s Digital Tune Sales chart at No. 19 for the chart dated Oct. 3– a new high for the song, which originally peaked at No. 3 on the Signboard Hot 100 in February 1979 It’s the third week on the Digital Song Sales chart for “September,” after it first debuted at No. 26 two years ago on the chart dated Oct. 6, 2018, and after that returned to the list below year at No. 25 on the chart dated Oct. 5, 2019 (The tune likewise increases 18 -4 on R&B/ Hip-Hop Digital Tune Sales this week, another new peak.)

That’s the greatest a 20 th-century song has ranked thus far on the still exceptionally new chart; Queen’s “Bohemian Rhapsody,” released in 1975, had previously notched a high of No. 131 on the first-ever Billboard Global 200 listing, dated Sept.19

Twitter Video

This year’s version of Adejuyigbe’s “September”- commemorating video has thus far acquired a massive 2.2 million views on Twitter, along with 665,000 views on Instagram. The video consists of a message from its creator at the end that declares he will stop to do the yearly Sept. 21 videos after this year (his fifth) unless audiences help raise $50,000 for a combination of causes he promoted. Turnout for the charity page was so enormous that it crashed the whole Action Network site and ultimately raised over $300,000 for Adejuyigbe’s causes.

Sept. 21 isn’t the only annual date that “September” sees a big increase in consumption: The tune likewise sees routine bumps on the 1st of the titular month each year, including a dive in on-demand audio streams from 307,610 to 484,046 this Sept. 1st (up 57.4%) and in sales from 160 to 595 (up 271.9%).

 

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