CBD products have been on a steady rise in recent years, with plenty of new companies cropping up and offering hemp-based health and wellness products. As a business owner, it’s increasingly difficult to stand out from the crowd and offer something different to avoid getting lost in a sea of other companies that offer similar products.
However, CEO and founder of Gold Spectrum CBD Yanet Caliz has demonstrated how the right marketing can help you stand out from the crowd. The Mexico- born, California-based business owner was inspired to invest in the industry after seeing the benefits of CBD on her friends and family. She experienced the effects herself when she decided to try it too, noticing relief from chronic pain.
Her products specifically target health and wellness needs using only the highest-quality and most potent strains of hemp in the extraction process. The benefits are far-reaching and can include reduced anxiety, increased alertness, enhanced mood, easing of chronic pain, and improved sleep.
Gold Spectrum full-spectrum CBD products contain about ten times more potency compared to most of its competitors, offering genuinely superior products that have two decades of research and testing behind them. However, convincing potential buyers of its top-tier status in the industry is a more challenging task.
The company has been stepping up it’s marketing efforts to make sure it does not go unnoticed. In previous interviews, Caliz noted that she wished she knew just how limited marketing could be, as Facebook and Instagram did not allow them to run ads for their products. Misinformation can also prove damaging to legitimate CBD businesses, with many misunderstanding the difference between hemp and marijuana.
As a result, the business has diversified its marketing efforts and found success by advertising in a variety of forms, constantly pushing its creative boundaries. Gold Spectrum CBD hit the marketing jackpot when it landed a billboard in the heart of advertising – Times Square, New York. As well as this, the brand now works with influencers and invests more in digital marketing.
Gold Spectrum is also increasing its public relations and ramping up email campaigns to spread the word about everything it has to offer, resulting in press coverage from RMR, Disrupt, Authority Magazine, and the California Herald. The motto of “Quality First” and a commitment to educating people on the benefit of the product is at the heart of their marketing as the business continues to grow by the day. Follow them on Instagram at @thegoldspectrum.