Looking through Instagram’s top influencers – the most followed accounts – can be like looking through a who’s who list among the most popular celebrities. Kim Kardashian’s Instagram, for example, is still the most followed account, with other celebrities like Dwayne “The Rock” Johnson, Kylie Jenner, Taylor Swift and Selena Gomez close behind. As a business owner, owning an Instagram account is perhaps the best way to interact and engage your target clientele. But, how do you get the followers and build your brand on social media when you’re not a popular celebrity like Kim Kardashian? Let’s take a look at some of the key differences between celebrity Instagram accounts and Instagram accounts for business.
Kim Kardashian and Instagram have been synonymous since the platforms inception, all the way back in 2010. Since then, using Instagram accounts to promote glamorous lifestyles has become a primary function of the most popular and most followed Instagram accounts. These celebrity Instagram accounts give a look behind the curtain, usually encourage positivity and leverage a loyal following into brand endorsement deals. These deals maintain relevance and popularity for the celebs and they grow a brand’s influence as well. Celebrities also use their power of influence to bring awareness to social issues or other philanthropic pursuits.
The purpose of a business account, and how it differs from that of a celebrity account, is to sell a particular product, raise brand awareness, and increase reach among a desired audience. Many of the most successful business accounts use similar practices that have been time-tested and proven to generate Instagram likes and increase followers. With a successful business Instagram account, sales will increase as the following grows. For a business, running a successful social media account, specifically one on Instagram, can set it apart from the competition by making it more relatable, generating brand loyalty that is hard to achieve by other more traditional methods.
Growing Your Business Account
It takes specificity and consistency when posting for a business Instagram account. In many cases, it takes a lot of patience and time to grow your account too. There are some relatively easy ways that are guaranteed to grow your followers for Instagram faster and more successfully than other methods, however.
- CURATE YOUR ACCOUNT – Keep all of your images consistent on your profile so that people who make their way to your account have a clear and strong sense of what your brand is all about. Colors, framing, lighting and textures should be subtly different, of course, but the overall look and feel should maintain consistency. Think of your profile like a business homepage, where the images sell who you are and what you’re all about.
- GIVEAWAYS – If you own a business that sells products or provides services, putting together a simple giveaway is a great way to engage an audience and grow your Instagram following. Set a goal – usually a certain amount of followers – and ask your followers to sign up, comment and share. New followers are automatically entered to win, which in turn grows your account. With comments and likes, your post will get boosted by the algorithm, reaching more people.
- GEO-TAGGING – Brick and mortar businesses will see an increase in followers by adding the geotag to their posts. This is an under-used tactic and will increase the chances that local people can stumble onto your business organically, because it’s more searchable by location.
- USE STORY – Instagram stories are all the rage in 2018, but by and large, they’re still not utilized to the fullest. An Instagram story will live at the top of the feed, giving your business more visibility.