Have you been posting tirelessly on Instagram wondering how you can officially become an Instagram influencer? Then this article will give you the answers you are looking for. Achieving influencer status can feel like a marathon, with hundreds of other people on the same competitive path as you. But it’s actually not as arduous as it may seem when you have a clear plan of action.
How can I become an Instagram influencer?
If you want to been seen and respected as a legitimate Instagram influencer, you’ll see that there are steps you can take that go beyond the choices you make with your feed. They may not be as fun as choosing outfits for your daily “chilling at home” shot, but they’re important nevertheless.
Find your niche and stick to it
You’ll notice that most of the Instagram influencers you follow will have a certain theme or specialty to their feed – it might be beauty, fashion, travel or food. The ultimate goal is to create a feed that can crossover between multiple themes. But when you are just getting started as an Instagram influencer it’s important that you find your niche early on and stick to it. This will ensure that you are attracting a reliable and engaged audience who will interact with your content. Doing something different is a sure-fire way to get people interested in your Instagram. With 2021 close on the horizon, ask yourself what themes and trends are going to characterize this year and see how you can take advantage of this.
Understand your online persona
When you decide to pursue Instagram influencing as a career, you are effectively making yourself the brand. Once you see yourself in this way, it’s important that you evaluate how you are projecting yourself and your personality. We all want to be ourselves as much as possible on social media, but you should be aware of how you are coming across to strangers. Whether that be the decision to not discuss politics, controversial ideas, or even just holding back on some of your edgy jokes. Making yourself likeable and relatable will ensure you keep followers in the long run, but it’s a delicate balance to strike when you’re an Instagram influencer.
Engage with your followers
All of the Instagram influencers you follow probably appeal to you because they seem relatable and friendly in a way that we don’t always see with A-list celebrities. Engagement with your followers is in many ways more important than the follower number itself. It keeps people interested and engaged in your content, making them willing to support your brand and the products you endorse. As well as engaging with your followers, you should also engage with other Instagram influencers like yourself. Leaving comments will allow people with similar interests to stumble across your Instagram page.
Get a business account
In the same way that website owners track their views and demographics, a business account will allow Instagram Influencers to see what posts are performing well and among what groups. It may encourage you to reevaluate what kind of content your followers want to see. But it can also be useful when pitching your account to brands for potential collaborations. When you decide to market yourself as a business, you become responsible for monitoring the numbers side of things too.
